1 Use a "P.S." at the end of your ad copy. This is
where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($), for
the low price of ($)!" Another example, "P.S. I can
not guarantee the (No.) bonuses will be here
tomorrow!"

2 You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order ‘right now’. You
could also offer a rebate that takes effect instantly.
For example, you could say, "Instead of paying $99,
you could order now and get an instant rebate of
$20 - you only pay $79!"

3 You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract
them to buy, maybe a free sample or trial would. If
you were selling an e-book, you could give them a
free sample at the end of your ad copy. For example,
you could say, "If you're still not sure about ordering,
download a FREE sample chapter!"

About the Author

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